The Chemistry Inside Innovation

In the Fall of 2013, Celanese launched a new corporate brand. This was a major milestone in our journey toward becoming your first-choice chemistry solution source. It is a brand that represents our depth and breadth of knowledge, our desire to innovate and create, and our dedication to becoming your partner to help you succeed.

The phrase that best describes the new Celanese is The chemistry inside innovation. The chemistry we offer is beyond the science, it is also the importance of building relationships. With a foundation of sound science and technology, we can work together to help you bring innovative solutions to the marketplace.

Celanese is built on the traditions of using our expertise – intermediate chemistries, engineered materials, polymers, emulsions – to create a tailored portfolio of solutions for your company. Our commitment to providing you with the “best fit” answer for your needs is what makes us stand apart.