LEARN MORE ABOUT THE LAUNCH OF THE NEW CELANESE BRAND
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LEARN MORE ABOUT CELANESE, OUR SOLUTIONS, AND OUR BROAD
AN FAQ ABOUT THE CHANGES YOU WILL SEE
Our brand name has changed, but not our commitment to innovation and customer success. With this launch, we will update our packaging and commercial documents to reflect the Celanese brand. Where you historically saw the Ticona brand, we will replace this logo with the new Celanese logo and tagline. We expect these design changes to phase in over the next few months starting in October.
Outside of these visual elements, we anticipate this launch to be almost transparent in your daily business with Celanese.
If you have any questions about the new brand or if you would like to discuss this launch further, we encourage you to contact us at TheChemistryInsideInnovation@Celanese.com.